Viral Marketing Viral Marketing Viralâ?¦internet Users Advertising
Viral marketing has certain similarity with the epidemics, in the sense that everything “infected” by the advertising message, is a possible transmitter of he himself. If the viral message is sent to a user and this one transmits it to more than one, and the chain continues, the phenomenon of
But what has again in viral marketing? If we really spoke of the recommendation necessity from a user to another one, we are considering the so famous subject of the “mouth-ear”, this is the intervention of the prescriptor, which after proving the product or service, recommends it to another one.
Nevertheless viral marketing is characterized by two aspects that differentiate it:
a) The necessity of the initial creation of the advertising message on the part of the producer of the service or marks.
b) The depth and speed of the transmission. The transmission form usually is pyramidal; the speed is infinitely superior to the existing one in the real world, as a result of the capacity of information transmission that presents/displays Internet. It agrees to remember that different specialized studies indicate an average of 12 shipments on the part of an internet user at whom has pleased to him, to multiply by 12 a message irremediably turns it viral and epidemic.
What advantages present/display a campaign of viral marketing? Without a doubt they are many, we could make specific them in five:
Viral marketing one.- The cost of transmission of the information.- Really low, produced the support of the message, its expedition is very cheap. Of his it will be enough with sending it to few interested that they will be the ones in charge to spread it in the network.
Viral marketing two.- The facility of its transmission.- The intervention of the person in charge of marketing in the diffusion is really small, the affluent message designed and directed to target adapted, avoids having to control its diffusion, because this takes place automatically.
Viral marketing three.- The allowance for the transmitter.- Specially in the campaigns based on humour, the initial receiver of the message, imagines almost immediately the satisfaction that will produce the message in its knowing, so that for him he is very rewarding to send it.
Viral marketing four.- The pre-existence of virtual communities.- Either they are of professional character, or they are of simple social relation, if target of the campaign or has been defined, the message will expand irremediably by those groups of interrelated internet user to each other.
Viral marketing five.- The repercussion in traditional means. The ample diffusion of Internet summons in different, groups, lists of discussion, bulletins, ezines, the presence of professionals of other traditional means, presses, radio, etc., to which they will report the presence of the viral message in the network.
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